Promotional merchandise can be a compelling way to increase awareness of your brand and act as a lasting reminder of who you are to the recipients. The key to selecting good merch, is to make sure it’s unique, personalised, usable and good quality. That way your brand will create a strong impression, act as an effective reminder of your business, and be something the receiver continues to reuse over a period of time.

With these qualities in mind, here are three great promotional merchandise ideas for small businesses, to help you make the right impression.

Custom Activewear Tops

If you’re interested in getting tops custom-branded, then it’s important to think of a type and style that will suit all. People are normally quite fussy when it comes to the fit and style of their casual clothing, but are much more relaxed about their activewear. Therefore, an activewear top is likely to be worn a lot more often, particularly if you invest in one with cool technology.

A sports top is also likely to reach a larger audience, as they could be worn whilst running around the park, competing in a race or during their sports club training.

Check out some of our driwear tops here.

Custom Tote Bags

As the nation becomes more eco-friendly, and shops now add a charge for plastic bags, tote bags are increasingly useful and popular. Many people now carry tote bags with them on a daily basis, which makes this the perfect opportunity to get your brand out there and seen by people all over the high-street and at the supermarkets.

When designing a promotional tote bag, think about using bold colours to make the bag stand out and simple branding so that your company name and/or logo is visible at a distance.

Check out our bag selection here.

Custom Fitness Towels

Fitness and sports towels are easy to store away and very convenient for the recipient. Whether they take it to the gym, the golf course or to the yoga studio, you can pretty much guarantee it’s going to be seen. To ensure the recipient will reuse the towel over-and-over again, it’s good to go with a dark shade, so dirt is less likely to show after sweat build-up and can be thrown in the wash with all other sports clothing.

Check out our towels here.

If you want further advice on style, logo positioning, quantities, colours etc.. then please get in touch and our team will be happy to assist you.